Digital Marketing
Image by Photo Mix from Pixabay
In the last decade, digital marketing has become one of the primary marketing strategies for businesses. And digital marketing trends in 2023 are evolving almost every month. It may seem a little overwhelming at first, but there are several digital marketing trends in 2023 that have the potential to boost your business on digital platforms. Here are our top picks to watch out for.
Short video content
Marketers are now realizing the potential of short video content to engage audiences and increase brand awareness, which is why platforms like TikTok, Instagram Reels and YouTube Shorts have gained popularity. For example, reels and shorts are particularly effective in reaching younger audiences who tend to use these platforms more actively. Additionally, short video content is easy to produce and consume, making it ideal for a variety of marketing purposes such as product demonstrations, how-to videos, brand awareness campaigns, and even entertainment.
Story-driven content
Story-driven content is another emerging trend in the digital marketing world. One of its main advantages is that it helps customers connect with the brand on a personal level. For example, a company that helps students with university admissions abroad can demonstrate the company's success by creating content where some of the students they helped share testimonials. This can help brands differentiate themselves from their competitors and earn the trust of their customers.
Influencer marketing
Influencer marketing is also in high demand as social media platforms grow in popularity. It is a type of marketing strategy in which businesses promote their goods or services together with people who have a large following on social media. These people are referred to as influencers. They can be social media stars, celebrities or even micro-influencers whose audience is smaller but highly engaged. With consumers now trusting online referrals more than traditional advertising, influencer marketing has become increasingly popular in recent years. It can be a good way for businesses to reach their target audience and increase brand awareness, but a successful campaign requires careful planning and execution.
Augmented reality
Augmented reality technology has come a long way in recent years. It is now easier for people to access. In 2023, we can hope to see more brands incorporating AR into their promotional activities. Augmented reality users can enjoy an immersive experience. Moreover, it gives them a unique opportunity to interact with their products and services. Brands in various industries, including fashion, beauty and home decor, have already adopted this technology.
How can small local businesses use AI to improve their digital marketing?
When many of us hear how artificial intelligence is going to change the world—especially digital marketing—our thoughts (and sometimes fears) turn to how large organizations will use machines to do the work of hordes of copywriters, designers, and other content creators.
Large corporations with equally large customer bases and competing content needs are looking to sophisticated AI systems to create content and process and analyze data to stay ahead.
But the opportunities offered by AI aren't just for the big boys.
In fact, small local businesses with fewer resources and often less time can certainly benefit from some innovative AI solutions that save time and cost.
One of the particularly challenging aspects of running a small business these days is keeping up with the often overwhelming demands of digital marketing, which can be a full-time job in itself.
Maintaining a rich, current and relevant digital presence and enabling increasingly savvy customers to engage with your business through multiple channels is expected and required for businesses hoping to grow.
Again, how can a small business owner keep up with the growing demands in an area they may not be comfortable with?
Enter AI as a digital marketing virtual assistant.
How Can Artificial Intelligence Support Small Business Marketing?
AI can take many forms, but when it comes to marketing applications, the current popular application is generative AI.
AI engines like ChatGPT are called large language models, which are essentially AI algorithms that have been trained on massive sets of data or content to understand, summarize and generate new content when prompted.
As such, AI can quickly and efficiently produce content on virtually any topic covered in the data set it has been trained on.
Website, blog and social content
The first natural application of AI writing tools for small businesses is to create educational, informative, or otherwise useful content that can be consumed by your website visitors, social media followers, and search engines.
Content is still king when it comes to building online authority, and one way to differentiate yourself from the competition is to create more and better content that your audience wants to read, like and share.
We've found that AI can generate content on any topic you want, and for most small local businesses, the needs of their customers are relatively consistent.
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